04 · Social Media Management
Social media run with strategy and consistency.
Agência Pael manages social media in Portugal: planning, content creation, publishing and analytics, for companies that want a professional, consistent presence, more brand authority and followers who become clients.
Who it's for
Who social media management is for
For those who want active channels without stealing time from the business.
Companies that want a professional, consistent presence on social.
Founders with no time to run their channels day to day.
Brands that want more engagement and to convert their followers.
Anyone who needs a strategy, not scattered, aimless posts.
What's included
What you get
From strategy to report, with your channels working every month.
Content strategy
A plan aligned with the brand's voice and your goals.
Creative content
Posts, stories and reels with professional design.
Publishing
A steady, optimised presence across your platforms.
Community management
We reply and nurture the relationship with those who engage.
Monthly reports
What worked and what to adjust, with clear numbers.
How it works
How we run your channels
A monthly cycle, from planning to review.
Analysis
We study the brand, the competitors and the audience to reach.
Planning
We build the month's calendar with themes, formats and timing.
Creation
We produce the content and send it for your approval.
Publishing and report
We publish, monitor and deliver the performance report.
Why Pael
Why Pael for your channels
Social pulls on the brand and sends people to the site, so it wins when it speaks the same language as the other fronts. Since we handle the brand, the site and the campaigns, social slots into that whole, and you no longer have an Instagram to feed every week.
Strategy first
Before posting, we build a plan that drives real results.
On-brand design
Every post reflects your brand's visual standard.
You approve before it goes out
You see and approve the content before it's published, with a monthly report.
Digital presence is one whole
The other fronts
Social converts better with a coherent brand and a site that closes the sale.
Which platforms do you manage?
Instagram, Facebook, LinkedIn and TikTok. We recommend the best mix for your audience.
How many posts per month?
We set the rhythm with you in the briefing, based on what your brand needs. Stories and reels are part of the work, not something we bill separately.
Do you shoot photos and video?
We don't shoot. We direct the photos and write the video scripts, and that scripting is part of the work for every social media client, even when you film it yourself. If you'd rather bring in a professional, we work with partner photographers in Greater Lisbon who offer special terms to our clients — that service is contracted directly with them, and locally we can be there to direct the shoot.
Can I review content before it's published?
You can. All content goes through an approval flow before going live.
Do you also run paid social ads?
Yes, through the Paid Traffic service we run the advertising campaigns on social.
Let's put your channels in the right hands?
Tell us where your channels stand today. Within 24h you get a clear proposal, no strings.
Rather talk it through?