02 · Visual Identity
A brand that earns authority before the first hello.
Agência Pael creates visual identity in Portugal: logo, palette, typography and brand manual, for companies and founders who want to be recognised, convey trust and justify a higher price in their market.
Our palette
Who it's for
Who visual identity is for
For those who treat their brand as an asset, not a detail.
New businesses that need a professional brand from scratch.
Companies rebranding or refreshing a look that has aged.
Founders who want a consistent look across every channel.
Anyone who knows the brand is what compounds the business's value over time.
What's included
What you get
A complete brand system, ready to apply on any surface.
Logo
A logo of your own, with the variations for each context.
Colour palette
A colour system that carries the brand's personality.
Typography system
Typefaces chosen for consistency and readability anywhere.
Brand manual
A guide to the rules and uses, to keep everything coherent.
Social templates
Ready-made templates for posts, stories and covers.
How it works
How we build your brand
From research to handover, with your input at each step.
Discovery
We dig into the values, the audience and where the business is heading.
Concepts
We present distinct creative directions to choose the path.
Refinement
We refine the chosen direction until every detail is right.
Handover
We hand over all final files and the brand manual.
Why Pael
Why Pael for your brand
The brand is the thread that links the site, the social feed and the ads. When we design the identity, we already know where it will live, because we handle those fronts too, taking off your plate the job of keeping it all speaking the same language.
Brand with strategy
Beyond the design, we position the brand in its market.
A complete system
From logo to templates, the pieces work together.
Built to last
A brand ready to grow with the business over the years.
Digital presence is one whole
The other fronts
A strong brand pays off more when the site and channels apply it well.
How many logo concepts will I see?
We usually present 2 to 3 distinct concepts to choose the direction.
How long does visual identity take?
Most brand projects are ready in 3 to 5 weeks.
Do I own the final files?
You do. Ownership is fully yours once the project ends.
Can you refresh my current brand?
We can. We do brand refreshes, modernising the look without losing what's already recognised.
Let's give your brand authority?
Tell us where the brand is today. Within 24h you get a clear proposal, no strings.
Rather talk it through?