Manifesto
Agência Pael is a digital marketing agency based in Amadora, Greater Lisbon, working with small and mid-sized companies across Portugal. We do five things: website creation, visual identity, SEO, social media management and paid traffic. And we do them joined up, with one team accountable for all of them, so what you end up with is a digital presence that brings in enquiries, instead of five suppliers pulling in different directions.
Nobody starts a company to manage SEO, feed Instagram and chase marketing suppliers. Your job is the business you actually know. The digital side stays with us, handled as one thing: the same team that builds the site, the brand and the campaigns is the team that answers for them.
Five disciplines, one team.
Everything your digital presence is made of, handled by us. Each front fits the others, because it's one team thinking the whole.
How we work
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Discovery
We study the business, market, competitors and audience before proposing anything.
Strategy
We set positioning, priorities and the metrics we'll track over the coming months.
Creation
Design, development, content and media delivered with quality and clear deadlines.
Optimisation
We watch the numbers, test, and adjust course from data rather than opinion.
Scale
With what works proven, we grow budget and channels sustainably.
Discovery
We study the business, market, competitors and audience before proposing anything.
Strategy
We set positioning, priorities and the metrics we'll track over the coming months.
Creation
Design, development, content and media delivered with quality and clear deadlines.
Optimisation
We watch the numbers, test, and adjust course from data rather than opinion.
Scale
With what works proven, we grow budget and channels sustainably.
What working with us looks like
Three of these are about the work we deliver. The other three are about how we run it through to the end.
24h
Average reply time
5
Disciplines, one team
Design with a purpose
Aesthetics serving positioning and conversion. Good-looking that works, not that decorates.
Performance and SEO baked in
Speed, clean code and technical SEO from the project's first line.
Everything custom
No templates. Every project starts from the actual reality of the business.
Reply within 24h
Every proposal request gets fast, considered attention, no automated form.
Deadlines kept
Clear schedule, ongoing communication, deliveries within the agreed dates.
Full transparency
You know what's being done, why, and the impact we expect from it.
Does Pael work with small and medium businesses?
Yes. We work with businesses of different sizes and adapt scope, pace and budget to each stage, without dropping quality.
How long does a website take?
Most projects take 3 to 6 weeks depending on scope. You get a detailed schedule before we start.
Can I hire just one service?
You can. Start where it makes most sense, then widen the work as results come in.
How much does a project cost?
It depends on scope and complexity. After a first conversation we send a proposal with clear investment and deliverables, no fine print.
What makes you different from other agencies?
Over 10 combined years in technology and design, inside a small, integrated operation. You talk straight to the people doing the work.
Do you manage paid traffic?
Yes. We run Google Ads, Meta Ads and LinkedIn Ads, from account structure to creative, focused on ROI and qualified leads.
Let's start your project.
Tell us where the business is and where it's headed. We take the digital side from there. Within 24h you get a clear proposal, no strings.
Rather talk it through?